Marketing Research
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Overview
Subject area
MAR
Catalog Number
337
Course Title
Marketing Research
Department(s)
Description
This course covers the fundamentals of scientific investigation in solving marketing problems. Emphasis is placed on both quantitative and qualitative approaches as well as examining the importance of research in marketing.
Typically Offered
Fall, Spring
Academic Career
Undergraduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Research
Hours
3
Requisites
024694