Marketing for Entrepreneurs

This course will guide students to search and identify markets of people and/or organizations that are primed to purchase a new product. Students will learn toidentify new business ideas that emerge based on already existing markets of prospective buyers. This preferred market-oriented approach is in contrast to aless effective product-oriented approach of developing new business ideas first, and only after, searching for market of buyers that will purchase those products.The course focuses on marketing strategies that include how to develop and implement marketing plans that have the support of the local community and how to target community resources. The course also examines various models of marketing such as advertising, direct mail, and personal selling in the local community.

Fall, Spring

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